There’s no
doubt that social media has changed the whole vibe of your company’s
conferences or other industry events. And most would say for the better.
(Unless you’re attending the Cave Dweller’s Conference.)
Using social
media - and certainly LIVE social media - can be a cool way to get the word out
and connect with new people, while building your online community.
So for this
question, the team turned to Kara
Grupe (our social media Girl Friday) and me (one of the humble writers)
to give our insights.
In terms of
what specifically to post while at a conference, Kara stresses the importance
of taking pictures and shooting video.
She advises
that you include the following in your social media posts:
•
A
photo of your company’s booth at the event both with and without your co-workers
•
A
photo of your company’s logo/banner/advertisement somewhere around the expo
center
•
A
photo of an employee of your company interacting with a current client or
potential customer
•
A
short video of a new product launch in action
•
A
short video of a speech/educational course
•
Log
on to Facebook to “Check-In” at the event venue or conference.
Then post
the pictures while you’re in the midst of the action, as well as after you
return.
And I’m
gonna advise you to hold on to those pictures and videos because you’ll want to
create a post-conference summary post for your blog or newsletter that you can
share on social media. By doing this, other attendees can share the content and
you can keep the conversation going long after the conference.
Finally, as
far as platforms go, Twitter seems to be the go-to for conference attendees
because you can follow conversations in areas where you can’t be, stay
up-to-date with happenings at the event and even allow you to directly connect
with speakers. So pay extra attention to posting on Twitter.
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