Marketing Question of the Week: How do I create a flyer that people won't throw away?

How do I create a flyer that people won't throw away?

A good place to start is to prioritize function over form.

Get the information right. And make it concise. Resist the urge to tell your life story.

“Target it correctly,” says Nancy Rabitoy, one of our rock-star designers. “The benefit to the customer has to make it worth saving.”

“Then design it to stand out on a messy desk,” she says.

“And make it timeless,” adds our other designer Jake Hollenbeck. (He also holds rock-star status.) “There are a lot of tried-and-true design principles that go into making really classy solutions that stand apart from the ‘flavor of the week’ design trends,” Jake goes on to say. “And make it attractive and tactile enough that it stands apart in terms of quality.”

The basic “keepable flyer” checklist goes like this:

•        Make information concise and easy to read. Be not afraid of the big and bold header and larger font sizes.

•        Put contact details and other essential information up front, or where they can be easily seen.

•        Think of your flyer like a shop front. People shop with their eyes so put your products on display.

Ready to design your next flyer? Visit LeDuc Creative's portfolio for some inspiration.