There’s no doubt that social media has changed the whole vibe of your company’s conferences or other industry events. And most would say for the better. (Unless you’re attending the Cave Dweller’s Conference.)
Using social media - and certainly LIVE social media - can be a cool way to get the word out and connect with new people, while building your online community.
So for this question, the team turned to Kara Grupe (our social media Girl Friday) and me (one of the humble writers) to give our insights.
In terms of what specifically to post while at a conference, Kara stresses the importance of taking pictures and shooting video.
She advises that you include the following in your social media posts:
• A photo of your company’s booth at the event both with and without your co-workers
• A photo of your company’s logo/banner/advertisement somewhere around the expo center
• A photo of an employee of your company interacting with a current client or potential customer
• A short video of a new product launch in action
• A short video of a speech/educational course
• Log on to Facebook to “Check-In” at the event venue or conference.
Then post the pictures while you’re in the midst of the action, as well as after you return.
And I’m gonna advise you to hold on to those pictures and videos because you’ll want to create a post-conference summary post for your blog or newsletter that you can share on social media. By doing this, other attendees can share the content and you can keep the conversation going long after the conference.
Finally, as far as platforms go, Twitter seems to be the go-to for conference attendees because you can follow conversations in areas where you can’t be, stay up-to-date with happenings at the event and even allow you to directly connect with speakers. So pay extra attention to posting on Twitter.