If I don’t sell a product, do I need to be doing AdWords?
A lot of people aren’t really clear on what Google AdWords is. Or does. As a writer and mere mortal, I cast myself among the clueless. So in my own quest for clarity, I turned to our Google AdWords expert, Kara Grupe.
She gave me this little morsel:
“While
you can use Google ads to sell goods and products, it's only one aspect of the
AdWords platform. AdWords can be used to capture almost any type of search
traffic on the web, extending beyond searches made in Google.com. For example, you
can use it to promote an event, boost your brand recognition with image ads,
encourage people to sign up for your company newsletter, or capture the attention
of people searching for your company's services.”
I nodded, tapping my index finger
thoughtfully against my chin. That all sounded good and I knew it would check
out. Kara’s no slouch.
And just to prove it, she explained
further.
She said that one of the key components
of success in Google AdWords is in the Quality Score. Quality Score is
basically how well an ad group, keywords, ad and landing page relate to what a
person is searching for AND how likely that person is to click on the ad.
See, every time someone does a search
on Google, a unique AdWords auction is created.
Every advertiser who has a keyword
match to the search query then competes in the auction. The process continues
from there. To get a clearer understanding, you can click here.
But the word on the street is that Google AdWords is the cat’s pajamas,
daddy-o. (And that the street is clearly from the 1920s.)
Why is Google AdWords so effective for
marketing your business online? Among other things, it’s completely measurable
and cost-effective. It has maximum relevance and is highly targeted.
It should be obvious at this point
that Google AdWords is a highly effective tool. But do you need to be
doing it? Well, no.
Is it a good idea to be doing it?
Absolutely.
A really good idea, in fact. So
why not give it a try?
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