So… What’s The Plan?
There are those who say life is what
happens while you’re busy planning. The idea being that we need to play more
and plan less.
That’s a nice thought, but not terribly effective
when it comes to running a business.
At LeDuc Creative Company, we understand the importance of
solid planning in order to achieve success. In fact, we come together as a
group every Thursday at noon to have a little lunch, talk strategy and make a
plan for the coming week or quarter.
And then - and this is the important part - we execute that plan. Because even the best laid plan is nothing without action.
As we head toward the autumn of 2016, we’re
taking a good hard look at analytics, strategy and planning for 2017. For our
agency, sure. But even more so for our clients. After all, they rely on us for
their bread and butter (assuming they’re not gluten free or lactose intolerant)
so it’s vital we analyze and plan for every aspect of advertising we do for them.
Our team is currently working with each
client to create a strategy based on their individual needs. We believe that
now is the time to analyze and put into action their plan not only for the
remainder of this year, but well into 2017.
We’ve been recently inspired by one of our own clients, Mark Van Sumeren, the Managing Director at Health Industry Advisor.
Mark published a book entitled A
"Trip" To Strategic Leadership: A Heavy-Handed CEO's Journey of
Self-Discovery and the Principles of Strategy and it has been a valuable resource for us
in our own strategizing.
Through the character of Bill Ellis, a
fictional character who’s all too real, he tells the story of a frustrated CEO
who is well aware that for all of his strategizing, something is terribly amiss
and his company is failing. The book follows his journey toward saving his
company.
Van Sumeren says, “My purpose is to convey
several principles of strategic leadership, as well as an accelerated process
of strategy formulation. These lessons are equally applicable to public and
private companies, charitable and for-profit organizations, and large and small
enterprises.”
In this new climate of advertising, there are far more avenues and options for marketing and advertising than ever before.
Recently, Proctor & Gamble reviewed
their own
marketing plan
and realized that despite all of the hype, advertising on Facebook was not as
effective in generating business as they’d anticipated. As a result, they cut
back their spending in that area and made several significant changes in their
online advertising strategies.
Are they using this extra money to engineer
the direct piping of cleaning products into homes? Or having them delivered by
special Proctor & Gamble drones? Who knows.
Whatever the case, when working to achieve the best results for our own clients, we want to be sure we’ve left no stone unturned.
Whether that’s social media, SEO,
traditional marketing or any other of a myriad of marketing venues. We’ll even
do sky writing, if that’s what’ll give you the most bang for your buck (which
is unlikely).
So what’s your strategy for the rest
of this year? We’d love to hear about it… and offer you our input.
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