At
the risk of overstating the obvious, it’s nearly impossible to make progress if
you’re standing still. Even harder if you’re moving backward.
Heading
into 2017, we are well aware that we are moving. And we are moving forward and faster
than ever before. You might even say faster than a burp in a dust storm. Then
again, you might not. In any case, we know the importance of not just embracing
new ideologies, but creating them. It really isn’t enough to be just up-to-date
these days. So our 2017 strategy calls for thinking beyond this.
And
we’ve got plans in place.
One
of our new services is providing our clients with in-house Google AdWords
writing and management by our own Certified Google AdWords Expert. This program
enables businesses to set their budget for advertising and pay only when people
click the ads. The service is by and large focused on keywords.
We’ve also added market research
software designed
specifically for LeDuc Creative. The software gives us access to
comprehensive geographical, financial, and demographical information. It will assist us in
developing budgets and proposals that are relevant to the company. This applies
to both our current clients, as well as those we hope to pitch. Whether they’re
local, national, international, or inter-galactic. (Okay, that last one might
be a touch ambitious.)
And
another thing - we’re big on fact checking. We’re noticing more
and more sites that regularly have to commit valuable space to retractions.
This is space where they could be posting information about promotions, special
offers or videos of squirrels on waterskis. (Really only relevant if they sell
waterskis. Or squirrels.) We believe in honesty, transparency, and getting the
facts straight the first time. No spin doctors here.
See,
we’re not in this just to make a pretty website or an eye-grabbing emailer. We
drive the success of our clients. And we do it in a way that’s thoughtful,
thorough, energetic and fun.
Yeah,
fun. Because along with listening, understanding, advising, brainstorming and
adding the new intellectual currency of researching, fact-checking and AdWords,
we’re going to keep having a good time.
After
all, there’s no crying in advertising.
